The rapid increase of luxury bloggers and Youtubers – good or bad?

The rise of luxury bloggers and Youtubers

Something that I’ve been wanting to discuss for a while is the rapid increase of luxury bloggers and Youtubers. There are so many videos and blog posts published every day showcasing glamorous lifestyles, designer handbag collections, expensive clothing hauls and luxurious holidays to far flung destinations. The number of such videos and blog posts appears to be increasing at a rapid pace.

What are the implications?

I’ve heard so many people on Twitter saying that increasing numbers of bloggers and Youtubers are now unrelatable.

Many may have started out showing their Primark and ASOS hauls whilst sat on the floor of their small flat. Now we watch as they un-box their fifth Chanel handbag, Manolo Blahnik shoes and Balmain blazer to add to their designer walk-in wardrobe. There are, of course, others who have blogged and videoed the latter right from the get-go.

There are many viewers who disagree with the ‘unrelatable’ argument. They want to see what luxury goodies other people are buying and see large designer collections of handbags, shoes and clothing. Their view is that everyone should blog about what they want to blog about.

I’ve witnessed a great deal of clashing over the differing viewpoints, particularly very recently.

Personally, I can see both sides of the story, and I’ll tell you why.

I’m a big fan of luxury. I thoroughly enjoy seeing inside mansions, looking at how they’ve been decorated and designed. Browsing Pinterest for amazing interiors and blissful gardens is one of my favourite pastimes. I also greatly enjoy staying in 5 star hotels with excellent service and beautiful decor.

Whilst I have a love of luxury, I am very careful what I purchase. I’m a saver, not a spender, and so I rarely buy things on impulse. I like to buy things that are good value for money. Finding a great bargain always puts a smile on my face. Similarly, I enjoy investing in good quality items that will last for a long time and/or be used a great deal.

I probably won’t be one of those people who has a huge designer wardrobe and various Hermes handbags. Never say never, of course, but for me, buying a lower amount of items I adore really appeals to me. I just can’t buy something to wear only once or a very small handful of times. It feels wasteful to me and to have shelves full of designer handbags hardly being used feels like a shame. But, that is just how I feel, and of course if others feel differently to me, then that’s perfectly okay.

Life would be so boring if we were all the same, after all!

I find watching and reading about luxury to be inspirational. It’s something I greatly enjoy. However, I have recently found that there are so many very similar videos with large expensive hauls that sometimes it does get a little boring. When you see someone unboxing designer handbag after designer handbag, I can see how people can get a little fed up with it.

I think the real thing that worries me with all of this, is the implication it can have when there are so many of these videos around. I worry that young people, in particular, may watch all of these videos and think that it’s normal to be able to buy such expensive items all of the time. There can be a pressure when all of your favourite Youtubers are buying Hermes and Gucci and Chanel every single week that what you are doing with your life just isn’t good enough.

There is the threat of inspiration turning into frustration. Annoyance that the influencers we once followed for trusted recommendations, reviews and suggestions now only showcase items that are out of our reach.

I believe that prioritising is key. Are luxury bloggers and Youtubers possibly influencing people to prioritise spending money on designer clothing and accessories before investing in other things?

For quite some time, having my own home was something I really aspired to. It was important when I started working that I saved money towards my future. As I headed towards my twenties, the independence and investment of owning my own house really appealed to me. Because of this, I was careful with my money.

I’ve heard Youtubers say to viewers that if they want to treat themselves to something designer and they can afford it, then they should make the purchase. I can see why they say this, as we should enjoy the present. However, a part of me is wishing they would add more than ‘if you can afford it’.

To me, being able to afford a luxury item means already having a large emergency fund saved up, plus prioritising certain other things. Everybody will have different priorities, but many will find that having a reliable car and saving for a deposit for a home would be well placed at the top of the list.

My parents suggested at the right time that I might want to save for a deposit for a house. They emphasised that I would need more saved than I would have imagined. As is very often the case, they were right. If I hadn’t listened to them and had been watching luxury hauls every day, I may well have had a wardrobe full of designer goods but no house of my own.

I love luxury and I enjoy following luxury bloggers and Youtubers. I particularly like watching videos that contain a mixture of luxury and more relatable content. I just hope that young viewers get the kind of advice that I was lucky to receive and prioritise well.

I would love to hear what your views are on luxury bloggers and Youtubers. Do you enjoy following them or do you find them too unrelatable?


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  • Reply
    20th June 2017 at 12:30

    Thanks for being open to this! I’m also a saver but I do like the finer things in life here and there. My motto is as long as you can afford it and not living house poor, it is ok to spend on luxury. Just be smart about it!

    • Reply
      24th June 2017 at 15:48

      Yes, exactly! I’m the same – I love to save but also love splashing out on luxurious items every now and again x

  • Reply
    20th June 2017 at 13:38

    I completely get where your coming from. As a thrift-blogger, I’m definitely not all about the luxury. But that doesn’t mean that I can’t appreciate a gorgeous Chanel bag. Personally, I love to watch/follow people that are passionate about what they do. Whether that means luxury or low-end, it’s always more fun to see people talk about the items because they love them and not just to impress others xx.

    • Reply
      24th June 2017 at 15:53

      Yes definitely 🙂 I find several luxury bloggers really inspirational too and I love seeing their designer goodies xx

  • Reply
    20th June 2017 at 17:03

    I do agree that some bloggers who started out buying Primark/Topshop etc. have become very unrelateable as they now seem to shun these brands in favour of designer but then I also think that if they have worked hard for it and now can afford these items then they shouldn’t be shamed for doing so!

    • Reply
      24th June 2017 at 15:56

      Yes I agree – I can definitely see both sides to the story! I love seeing people doing well and sometimes I think people get criticised too much x

  • Reply
    21st June 2017 at 12:56

    This is such an interesting topic and one that seems to be coming up quite a bit at the moment! You make a great point about probably not having been able to get the deposit on a house, had you spent it all on designer hauls! I suppose it’s seeing the youtube videos as entertainment, while being sure not to be too influenced by them. Enjoy the sunshine, and congrats on your first youtube video!!

    • Reply
      24th June 2017 at 16:00

      Thank you so much lovely! Yes it seems to be a big topic at the moment doesn’t it. You are exactly right and I do love having a good nosy at the lovely things they buy and do x

  • Reply
    21st June 2017 at 14:27

    I think everyone loves a lil bit of luxury but then theres looking at your audience who most likely can only afford your typical high street stores so there really should be a balance

    • Reply
      24th June 2017 at 16:10

      Yes I think people find it disheartening when bloggers only talk about very expensive items all the time. I love a mix x

  • Reply
    21st June 2017 at 14:50

    I loved reading this article.
    Of course, a blog post or a youtube video can influence others. Suddenly you feel you need things you do not know that they were existing just hours ago. Everybody should enjoy watching beautiful pics and videos but as you mentioned do not buy on impulse.
    Have a beautiful week. Love, Esther

    • Reply
      24th June 2017 at 16:48

      Thank you for such a lovely comment Esther. I do worry sometimes about the influence these videos and blog posts can have x

  • Reply
    Jordyn Pamela
    22nd June 2017 at 05:34

    This is an interesting topic to think about!

    There’s one specific Youtuber that I am subscribed to that is considered a “luxury” YouTuber. I love her hauls and I love to watch how she wears certain items. However, it seemed like the luxury products were not relatable to her intended audience and she moved to shopping (or at least showcasing) at Forever 21, ASOS, Topshop, and Zara. Even though I do appreciate her input about more affordable clothing, I did like seeing the luxury items. Her luxury hauls didn’t make me want to buy more “expensive” things. I think it may just depend on the blogger/ influencer. xo

    with love, Jordyn |

    • Reply
      24th June 2017 at 16:56

      Yes I think you may have a good point there. I definitely love seeing a mix personally. Thanks so much for commenting x

  • Reply
    26th June 2017 at 12:21

    I so agree with this! I too, am a saver, but love luxury items and will purchase items that I think will get a lot of use, and are timeless. I think it’s also important to think of the future, and the bigger things, like a house, that you may want to invest in! Loved this post – your perspective is really refreshing! x

    • Reply
      1st July 2017 at 11:54

      Thank you so much for your lovely comment – it sounds like we having very similar views 🙂 x

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