Something that I’ve been wanting to discuss for a while is the rapid increase of luxury bloggers and Youtubers. There are so many videos and blog posts published every day showcasing glamorous lifestyles, designer handbag collections, expensive clothing hauls and luxurious holidays to far flung destinations. The number of such videos and blog posts appears to be increasing at a rapid pace.
What are the implications?
I’ve heard so many people on Twitter saying that increasing numbers of bloggers and Youtubers are now unrelatable.
Many may have started out showing their Primark and ASOS hauls whilst sat on the floor of their small flat. Now we watch as they un-box their fifth Chanel handbag, Manolo Blahnik shoes and Balmain blazer to add to their designer walk-in wardrobe. There are, of course, others who have blogged and videoed the latter right from the get-go.
There are many viewers who disagree with the ‘unrelatable’ argument. They want to see what luxury goodies other people are buying and see large designer collections of handbags, shoes and clothing. Their view is that everyone should blog about what they want to blog about.
I’ve witnessed a great deal of clashing over the differing viewpoints, particularly very recently.
Personally, I can see both sides of the story, and I’ll tell you why.
I’m a big fan of luxury. I thoroughly enjoy seeing inside mansions, looking at how they’ve been decorated and designed. Browsing Pinterest for amazing interiors and blissful gardens is one of my favourite pastimes. I also greatly enjoy staying in 5 star hotels with excellent service and beautiful decor.
Whilst I have a love of luxury, I am very careful what I purchase. I’m a saver, not a spender, and so I rarely buy things on impulse. I like to buy things that are good value for money. Finding a great bargain always puts a smile on my face. Similarly, I enjoy investing in good quality items that will last for a long time and/or be used a great deal.
I probably won’t be one of those people who has a huge designer wardrobe and various Hermes handbags. Never say never, of course, but for me, buying a lower amount of items I adore really appeals to me. I just can’t buy something to wear only once or a very small handful of times. It feels wasteful to me and to have shelves full of designer handbags hardly being used feels like a shame. But, that is just how I feel, and of course if others feel differently to me, then that’s perfectly okay. Life would be so boring if we were all the same, after all!
I find watching and reading about luxury to be inspirational. It’s something I greatly enjoy. However, I have recently found that there are so many very similar videos with large expensive hauls that sometimes it does get a little boring. When you see someone unboxing designer handbag after designer handbag, I can see how people can get a little fed up with it.
I think the real thing that worries me with all of this, is the implication it can have when there are so many of these videos around. I worry that young people, in particular, may watch all of these videos and think that it’s normal to be able to buy such expensive items all of the time. There can be a pressure when all of your favourite Youtubers are buying Hermes and Gucci and Chanel every single week that what you are doing with your life just isn’t good enough.
There is the threat of inspiration turning into frustration. Annoyance that the influencers we once followed for trusted recommendations, reviews and suggestions now only showcase items that are out of our reach.
I believe that prioritising is key. Are luxury bloggers and Youtubers possibly influencing people to prioritise spending money on designer clothing and accessories before investing in other things?
For quite some time, having my own home was something I really aspired to. It was really important when I started working that I saved money towards my future. As I headed towards my twenties, the independence and investment of owning my own house really appealed to me. Because of this, I was careful with my money.
I’ve heard Youtubers say to viewers that if they want to treat themselves to something designer and they can afford it, then they should make the purchase. I can see why they say this, as we should enjoy the present. However, a part of me is wishing they would add more than ‘if you can afford it’.
To me, being able to afford a luxury item means already having a large emergency fund saved up, plus prioritising certain other things. Everybody will have different priorities, but many will find that having a reliable car and saving for a deposit for a home would be well placed at the top of the list.
My parents suggested at the right time that I might want to save for a deposit for a house. They emphasised that I would need more saved than I would have imagined. As is very often the case, they were right. If I hadn’t listened to them and had been watching luxury hauls every day, I may well have had a wardrobe full of designer goods but no house of my own.
I love luxury and I enjoy following luxury bloggers and Youtubers. I particularly like watching videos that contain a mixture of luxury and more relatable content. I just hope that young viewers get the kind of advice that I was lucky to receive and prioritise well.
Because I felt like this post could go on for an eternity, I decided to be brave and create my first Youtube video around the subject! I would love to hear what you think. (By the way, the jacket* that I’m wearing in the video is now in the sale!)
I would love to hear what your views are on luxury bloggers and Youtubers. Do you enjoy following them or do you find them too unrelatable?
*Affiliate link – provides me with a very small commission to support the costs of running this blog. The price of the product is in no way altered by this.